Aptean to Co-Host Customer Feedback Webinar, Share Best Practices with Financial Services Industry
Atlanta, August 11, 2014 — Aptean will co-host a free webinar titled “Unlocking the Real Value of Customer Feedback,” on Wednesday Aug. 13, 2014, at 2 p.m. EDT. The webinar will provide organizations with best practices and insights on using customer feedback to improve internal processes and enhance brand recognition.
Nicole Sturgill, research director at CEB TowerGroup, will lead the webinar with Matt Keenan, vice president, CRM product management for Aptean. Peter Bernstein, senior editor at TMCnet, will moderate the discussion.
“Today, financial services institutions are facing increased competition and an extremely informed customer base that has high expectations about service levels,” said Keenan.
“The good news is that customer feedback software delivers the insights these organizations need to create repeatable processes that improve the customer experience in ways that drive revenue and retention.”
Webinar attendees with learn:
How to automate compliance to focus on improving the customer experience
The processes and technologies that help to manage customer feedback
How to develop a feedback structure that ensures meaningful action
How to identify feedback metrics and metrics that matter
Registration for “Unlocking the Real Value of Customer Feedback” is available
In addition to the webinar, Aptean has released an online calculator to help financial service organizations determine the impact customer complaints can have on revenue. The free calculator is available at www.complaintcalculator.com/start.html
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