Aptean Strengthens CRM Suite with Acquisition of CoreTrac
1, 2015 — Aptean announced today the acquisition of CoreTrac, Inc., a leading
provider of integrated customer relationship management (“CRM”) and automated
sales tracking solutions designed specifically for banks and credit unions in
the United States. CoreTrac’s CRM solution is used nationally by banks and
credit unions of all sizes to elevate sales and services performance, while
also enhancing growth within the communities they serve.
“Aptean continues to strengthen its offerings in the
financial services sector from a solution and investment perspective,” said
Aptean CEO Kim Eaton. “The addition of CoreTrac into our suite of CRM solutions
is a natural complement and expansion of Aptean’s value to community, regional,
national, and multinational banking institutions. We remain committed to
providing innovative solutions to the financial services market.”
“Aptean brings us the ability to accelerate our delivery of
the CoreTrac software roadmap to our customers,” said CoreTrac President and
CEO Dan Martin. “Aptean’s global reach and expertise with CRM software
solutions aimed at the financial services sector will help us continue to
deliver high value solutions to the financial services industry with greater
efficiencies and capabilities than before. The CoreTrac team and its customers will
benefit from Aptean’s leadership and experience in delivering superior,
CoreTrac offers a robust, core-integrated, easy-to-use
CRM/Sales Force Automation solution, delivering a full range of multi-channel
tools to effectively engage clients and build strong, lasting relationships.
Financial institutions use CoreTrac’s CRM platform, ResourceOne, to increase
loans, deposits, and cross-sells, improve their customer services, and ensure
opportunities are capitalized on, whether that is from M&A activity,
conversions, new branch openings, or other changes.
Aptean is a leading provider of
industry-focused mission critical enterprise software solutions. We build and
acquire solutions to support the evolving operational needs of our customers.
Our solutions help nearly 5,000 organizations stay at the forefront of their
industries by satisfying their customers and continuing to operate more
efficiently. For more information, visit
Inc. is a privately held corporation with its headquarters in Austin, Texas.
The company is dedicated exclusively to providing its easy-to-use and affordable
enterprise CRM software platform, ResourceOne, to community financial
institutions across the country to support and strengthen their sales and