Aptean Awarded PRSA Phoenix Award for Excellence in Media Relations
Alpharetta, GA – November 9, 2016 – Aptean, a leading provider
of mission critical enterprise software solutions, has earned a Phoenix Award for
business to business media relations from the Georgia Chapter of the Public Relations
Society of America during their annual awards ceremony held at the Cobb Energy
Performing Arts Centre.
PRSA Georgia hosted its
annual Awards Ceremony on November 3, honoring excellence in public relations
practice and industry leaders for their contributions to the Chapter and the
profession. Aptean’s Phoenix award recognized the “Aptean Garners Media Buzz”
project efforts throughout 2015 and 2016 and was submitted by the Arketi Group
on behalf of Aptean.
“This award recognizes the
ability of our Aptean and Arketi teams to consistently exceed expectations and
deliver positive results,” said Kyle Bowker, Aptean EVP of Global Sales and
Marketing. “Positioning Aptean as the thought leader in the industries we serve
is an important focus of our overall corporate communications strategy, and we
are looking forward to even greater success in the future.”
Aptean’s work throughout
the past year to promote internal subject matter experts as thought leaders in
their industries, as well as two primary research projects focused on the impact
of industry regulations customers, stood out from all of the other award
applicants. Not only did Aptean provide insight into industry trends and what
is moving the needle in the market, but also earned dozens of placements for
original byline articles and participated in multiple media interviews. Aptean
now contributes regular bylines across the Process ERP, Supply Chain and CRM
verticals, reflecting the growing demand for thought leadership content from
editors and journalists.
Aptean’s success is the
result of the deep partnership with Arketi Group and Aptean’s corporate
communications team. With an expanding foundation as thought leaders across
multiple verticals, Aptean is well positioned for even greater results in 2017
About Arketi Group
Arketi Group is a public relations and digital marketing firm that
helps business-to-business technology organizations accelerate growth through
intelligent strategy, public relations, messaging, branding and demand
generation. Consistently recognized by Chief Marketer magazine as one of the
nation’s “B2B Top Shops,” Arketi helps its clients use marketing to generate
revenue. For more information, visit www.arketi.com.
a leading provider of mission critical enterprise software solutions. We build
and acquire industry-focused solutions to support the evolving operational
needs of our customers. Our solutions help nearly 6,500 organizations stay at
the forefront of their industries by enabling them to operate more efficiently,
thereby ensuring higher customer satisfaction. For more information, visit www.aptean.com.
Aptean is a trademark of Aptean, Inc. All
other company and product names may be trademarks of the respective companies
with which they are associated.