Aptean Awarded PRSA Phoenix Award for Excellence in Media Relations
Alpharetta, GA – November 9, 2016 – Aptean, a leading provider of mission critical enterprise software solutions, has earned a Phoenix Award for business to business media relations from the Georgia Chapter of the Public Relations Society of America during their annual awards ceremony held at the Cobb Energy Performing Arts Centre.
PRSA Georgia hosted its annual Awards Ceremony on November 3, honoring excellence in public relations practice and industry leaders for their contributions to the Chapter and the profession. Aptean’s Phoenix award recognized the “Aptean Garners Media Buzz” project efforts throughout 2015 and 2016 and was submitted by the Arketi Group on behalf of Aptean.
“This award recognizes the ability of our Aptean and Arketi teams to consistently exceed expectations and deliver positive results,” said Kyle Bowker, Aptean EVP of Global Sales and Marketing. “Positioning Aptean as the thought leader in the industries we serve is an important focus of our overall corporate communications strategy, and we are looking forward to even greater success in the future.”
Aptean’s work throughout the past year to promote internal subject matter experts as thought leaders in their industries, as well as two primary research projects focused on the impact of industry regulations customers, stood out from all of the other award applicants. Not only did Aptean provide insight into industry trends and what is moving the needle in the market, but also earned dozens of placements for original byline articles and participated in multiple media interviews. Aptean now contributes regular bylines across the Process ERP, Supply Chain and CRM verticals, reflecting the growing demand for thought leadership content from editors and journalists.
Aptean’s success is the result of the deep partnership with Arketi Group and Aptean’s corporate communications team. With an expanding foundation as thought leaders across multiple verticals, Aptean is well positioned for even greater results in 2017 and beyond.
About Arketi Group
Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops,” Arketi helps its clients use marketing to generate revenue. For more information, visit www.arketi.com.
Aptean is a leading provider of mission critical enterprise software solutions. We build and acquire industry-focused solutions to support the evolving operational needs of our customers. Our solutions help nearly 6,500 organizations stay at the forefront of their industries by enabling them to operate more efficiently, thereby ensuring higher customer satisfaction. For more information, visit www.aptean.com.
Aptean is a trademark of Aptean, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
FOR MORE INFORMATION
Melissa Floyd, Aptean