APTEAN RECOGNIZED BY GARTNER FOR ITS PIVOTAL CRM SOLUTION IN THE “NICHE PLAYERS” QUADRANT FOR SALES FORCE AUTOMATION
Alpharetta, GA August 22, 2017 – Aptean, a leading global
provider of mission critical enterprise software solutions to more than 7,000
customers, today announced Aptean has been positioned by Gartner, Inc. for its
Pivotal CRM solution in the “niche players” quadrant of the Magic Quadrant for
Sales Force Automation (SFA).
SFA applications automate the sales activities, processes
and administrative responsibilities for an organization's sales professionals.
Gartner defines SFA as a “foundational technology that provides core sales
execution capabilities: account, contact and opportunity management, sales
forecasting, reports and dashboards, and mobile applications.” Gartner, Inc. 2017
Magic Quadrant for Sales Force Automation, Tad Travis, Ilona Hansen, Julian
Poulter, July 13, 2017
“We believe Aptean’s improved positioning this year in the niche
players quadrant positively reflects our commitment to provide industry-focused
solutions built on a flexible and customizable platform,” said Michelle
Fischer, Aptean General Manager, CRM Solutions. “We also see Aptean achieving its
highest placement for our ability to execute in the niche players quadrant as
validating our investments in the end-user experience and options for configuration
“Gartner continues to see product innovation from SFA
vendors in relation to opportunity predictive analytics, business modeling
functionality and vertical-specific functionality.” Gartner, Inc. 2017 Magic Quadrant for Sales
Force Automation, Tad Travis, Ilona Hansen, Julian Poulter, July 13, 2017
“Aptean is unique in the SFA vendor landscape with its
vertical-specific functionality, enhanced by a flexible platform. The solution
is powerful and easily configurable so that customers can build applications to
specifically meet their business needs, as well as adapt to any changes in
their business processes,” said Fischer.
“We are excited to meet the future needs of our customers and further
enhance our market position as we integrate new capabilities into our CRM
If you would like more information about Aptean Pivotal CRM,
please contact your Account Manager or Aptean at email@example.com.
About the Magic Quadrant
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with respect to this research, including any warranties of merchantability or
fitness for a particular purpose.
a leading global provider of mission critical enterprise software solutions. We
build, acquire, and integrate industry-focused solutions to support the
evolving operational needs of our customers, enabling them to increase
operational efficiencies and improve customer satisfaction and loyalty. To
learn how Aptean can help your organization stay at the forefront of your
industry, visit www.aptean.com.
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