Ahlsell

Aptean Software helps Ahlsell reduce inventory costs and get a 360-degree view of its customer base.

Ahlsell is a wholesaler for electrical, plumbing and HVAC supplies, tools and equipment. This Swedish company uses Pivotal CRM to improve its sales processes and make them more efficient, and it uses Supply Chain for its centralized order management solution.

“With Pivotal CRM, we can release the power that is inherent in the size of our sales force and channel it in the right direction. We can also do this with assurance that individual sales agents are not restricted in terms of their ability to develop creative solutions to meet customer needs.”

Jonny Kohlström, Head of Business Processes

Challenge

Ahlsell decided to implement a new CRM system that would help its sales agents and sales managers achieve better alignment with senior management objectives.

Solution

Ahlsell selected Pivotal CRM based on the system’s flexibility, its ease of integration with other supporting systems, and its user-friendliness. The fact that Pivotal is based on the latest Microsoft technology was an important decision-making factor.

Result

Over 3,000 sales agents have been trained and are using Pivotal CRM continuously. The system provides "early warning" signals to encourage proactive behavior, which has resulted in better service between the sales team and its customers. The ROI for the entire project was achieved in approximately 12 months.

Topline Results

Complete ROI on CRM purchase in 12 months.
3000 agents on a single sales process and system.
Reduced inventory costs by 50% with Supply Chain Management.