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Marketing Automation

Solutions help you generate more, higher-quality sales leads & deliver tangible ROI

Having a decisive competitive advantage in your market begins with smart marketing.  You need to measure the impact of every marketing campaign on the sales pipeline—turning the art of lead generation into a science that can be optimized for maximum business impact. We offer you two solutions: Pivotal CRM eMarketing and Pivotal CRM Marketing Automation.

Pivotal eMarketing enables you to harness the data inside your Pivotal CRM database to conduct segmented, personalized electronic communications quickly and cost-effectively. This easy-to-use tool features an easy-to-follow, step-by-step campaign designer, enabling you to quickly design and schedule campaigns, as well as track their success.

If you have more advanced needs, Pivotal CRM Marketing Automation is a highly efficient marketing automation and lead management solution that enables you to conduct even the most complex multi-channel campaigns. Foster relationships with the right prospects over time, ultimately cultivating easier sales and satisfied customers.

Pivotal CRM Marketing Solution

Campaign Management

Generate demand and manage campaigns over multiple channels while constantly assessing your progress.

Lead Management

Immediately get closer to your sales organization with streamlined lead capture, scoring and assignment.

Contact Management

Understand your audience with powerful segmentation, profiling and integration with the sales force automation system.


Take lead generation from an art to a science with resource management, reporting tools and intuitive dashboards.