Demand generation is a core responsibility of your marketing team. But budget and time constraints can often get in the way of increased lead generation. You must also consider other strategic imperatives, like cross-selling within the existing customer base.
Beyond the volume of leads, you also need to ensure that your leads have real sales potential. After all, lead quality and relevance are often the ultimate criteria by which your success will be evaluated. To increase the likelihood that a lead will convert into a qualified sales opportunity and a satisfied customer, you need more effective ways to identify and target appropriate prospects and determine lead quality. You also need effective lead management and distribution tools to ensure timely, informed follow-up for hot leads.
- Graphical Campaign Design
- Lead Qualification and Distribution
- Lead Nurturing
- Marketing Effectiveness Analysis
- Unicode-Enabled Multi-Language Marketing
- Document Editor
- Conditional Content
- Preference Tracking
- List Management and Segmentation
- Event Management
- Meta-Data Repository
- Built-in Marketing Blueprints
- Wizard-Driven User-Interface
Here’s what Demand Generation solutions can do for you
Increase Campaign Capacity
Leverage reusable campaign templates to quickly develop multi-part campaigns. Automated literature fulfillment, event registrations, and follow-ups decrease the time and effort of each campaign, allowing you to handle more campaigns at one time.
Run Multi-Wave, Multi-Channel, Multi-Lingual Campaigns
Set up sophisticated multi-wave campaigns all at once, and then let them run themselves. With multi-channel capabilities, campaigns can also be set up once, then executed across multiple channels, such as e-mail, SMS and fax, and in multiple languages.
Improve Campaign Response With Targeted Communications
Use advanced segmentation and personalization capabilities to ensure you're sending the right message to the right person, improve message relevance, and increase response rates.
Qualify Leads Instantly
Create targeted, self-qualifying questions for prospects that can be used to instantly score and rank the lead.
Focus Salespeople on the Best Leads
Ensure the sales force only sees qualified leads with real sales potential. Meanwhile, colder leads can be funneled into an automated lead-nurturing campaign that handles follow-up without salesperson effort, while ensuring no lead falls through the cracks.