The customer knowledge and contacts uncovered by marketing are the beginnings of a business relationship. Capture them and build your relationship over time.
Marketing efforts can generate a wealth of customer information such as buying preferences, relationships to other customers, additional contacts within the organization and a host of other critical sales intelligence. To maximize the return on your marketing programs, this information must be captured and kept for the sales team to build on.
Our marketing automation solutions give you feature-rich contact management capabilities without the need to invest in additional customer relationship management products or costly integration work.
Pivotal CRM Contact Management Solution
Strategically capture leads and begin your relationship by creating the best conditions for conversion.
Understand the business value of your lead flow and take action to maximize the value of every lead.