Not all messages are relevant to all people. In today’s sophisticated marketing environment, the more you know about your audience, the better you can market to them.
That’s why segmentation and profiling capabilities are built into the Pivotal CRM Marketing solution. As prospects interact with your campaigns—visiting websites, completing forms, doing surveys—Pivotal CRM Marketing progressively learns about their interests. As you plan the next wave of your campaign, you can use powerful segmentation data to select an audience that has shown prior interest. The result is more relevant campaigns that set the stage for higher response rates.
- Multi-Channel Lead Capture
- Progressive Profiling
- Website Tracking
- Multi-Field Segmentation
- Online Surveying
Here’s what Segmentation and Profiling solutions can do for you
Develop Deep Prospect & Customer Profiles
Learn what’s most relevant to your segmentation and marketing efforts and gradually build a complete picture of your targets. Progressively profile prospects over time by asking short, simple question sets at successive intervals to decrease obstacles and reduce abandon rates.
Perform Advanced, Multi-Factorial Segmentation
Segment by almost any combination of available data, including geography, demographics, psychographics, survey results, interests and preferences, behavioral data, and responses to past interactions. Import external data or integrate Pivotal CRM Marketing with CRM, ERP, or other system databases to expand available data for segmentation.
Increase Message Relevance
Build the data you need to understand your audience and message more effectively by segmenting your audience using sophisticated criteria. Deliver the right message to the right person at the right time.