Marketers need to know what’s working and what isn’t so they can refine future campaigns and report on results. While simple reports from your marketing automation system can provide useful information, they don’t let you explore the data and mine the insights with powerful analytics.
Without the right tools, you risk making untimely, uninformed decisions. Pivotal CRM Marketing Analytics is indispensable for understanding how your customers and markets behave, so you can design future campaigns and programs with precision—and tighten up your marketing efforts.
- Robust Program Analytics
- Key Performance Indicators (KPIs)
- Linked Multi-Dimensional Analysis
- User-Defined Alerts
Here’s what Dashboards & Reporting can do for you
At-a-Glance Understanding With Dashboards
Obtain a quick, ongoing understanding of your marketing effectiveness. Pivotal CRM Marketing’s customizable dashboards provide a comprehensive at-a-glance snapshot of key data.
Gain Geographic Precision
Geographic Information System (GIS) Map Analytics. This visual tool displays information graphically, making it easier to profile your customers and prospects. Quickly answer questions related to location, proximity, conditions, trends, and patterns and use the results to plan more effective campaigns that target the segments you want to reach.