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Marketing Alignment

Collaborate on deals with truly integrated sales and marketing

It’s a story as old as business. Sales and marketing teams are seldom on the same page. From a marketing perspective, your salespeople desire more, better-qualified sales leads. For your marketers, this may be just one objective. They’re often taking a longer-term view of the business and generating leads that might be months or even years from closing. For business success, you need to get together—and Pivotal CRM is the perfect platform for collaboration.

With tight integration sales and marketing solutions, salespeople and marketers are in real-time contact regarding leads and customer feedback. Marketers can plan more effective campaigns and you have a slick system for managing the leads they generate.

Key Features

  • Microsoft Outlook Integration
  • Microsoft Office Data Interaction
  • Team Selling
  • Quote and Proposal Management
  • Revenue Forecasting
  • Territory Management
  • Mobile Solution
  • Call Scripting
  • Opportunity Management
  • Relationship Management
  • Sales Efficiency Tools
  • Multi-Channel Sales Integration
  • Automated Price Calculations
  • Discount Management
  • Order Management
  • Competitive and Industry Intelligence
  • Expense Management
  • Sales Analytics

Here’s what Marketing Alignment can do for your sales team

Know Your Customers With a Crystal-Clear View

To really meet customer needs, salespeople need superior insight into their contacts' preferences and behaviors and the ability to respond accordingly. A single, integrated roll-up of rich, unified customer information helps you sell more effectively and strategically.

Align Marketing & Sales

Build effective processes for developing, qualifying, nurturing, and distributing leads—accelerating the sales process. Integrate marketing programs and CRM system into a closed-loop process that provides a continuous flow of qualified leads.

Gain Immediate Visibility Into Campaign Effectiveness

Track campaign results with real-time reporting. Identify what's working and optimize marketing campaigns and sales follow-up to grow your acquisition rate and customer value.