Complaints Management

With intense competition from all over the globe and constantly changing demand, today’s metals companies must be completely in touch with their customers. With technology that automates and enhances customer service and support, Aptean can help keep customers satisfied and coming back.

Complaints Management

Keeping customers satisfied—managing feedback and complaints—is crucial in the metals industry. However, keeping in touch with the customer in a global market that is constantly changing can be a challenge. It is imperative to know what they are thinking, what they are happy (and unhappy) with, and what they want and integrate it into your company’s business strategy.

Going far beyond CRM, Aptean offers Respond, software that uses customer feedback uncover possible issues and provide insights to drive product, service and process improvements, keeping you ahead of your competition and keeping your customers satisfied:

Aptean offers service and support solutions for the metals industry that help arm staff with the knowledge they need to work with all areas of the enterprise to keep customers satisfied and coming back:


Who it’s for

For companies that want to enhance their customer relationships by providing timely responses to customer feedback, Respond is an enterprise case or complaint management software solution which is easily tailored to your unique processes delivered on-premise or in the cloud.

How it’s different

Respond is a comprehensive platform for improving front line customer interactions, speeding case resolution and generating deep, introspective feedback on how you can do better as a company. Unlike traditional CRM solutions, Respond offers a deep feature set to collect and assess feedback for your enterprise.

Why you need it

With a workflow that consistently captures customer feedback you can go from anecdotal to analytical and get to the root cause of customer satisfaction issues. Respond can be implemented quickly to begin generating tangible improvements in customer satisfaction and profitability, including:

  • Close the loop on customer feedback : Automate your end-to-end complaint and feedback management program to efficiently capture, process and resolve, as well as report on and analyze every piece of customer feedback, whether negative or positive, from all channels.
  • Go from anecdotal to analytical : Consistently aggregate, analyze and act on customer feedback, moving toward a more proactive customer experience management program.
  • Get to root causes: Understand why a customer had a positive or negative experience, so they can identify and correct the root cause before the same problem affects another customer.
  • Spot trends early: Analyze customer experiences to identify and act on hidden trends to improve customer experiences.
  • Deliver regulatory co mpliance: Meet regulatory requirements for complaint and feedback management.