Customer Relationship Management

Streamline processes by improving automation without compromising on quality or customer satisfaction.

Customer Relationship Management

In the metals industry, the trend is to take a demand-driven business approach, becoming more customer-centric by integrating the sales, marketing, and service areas. By doing so, they are able to win new customers faster, which reduces overhead, use their marketing dollars more intelligently, and get more out of existing customers. Most importantly, they are able to keep their current customers happy, which keeps them loyal. To accomplish this, they need the right technology.

Aptean offers Pivotal CRM, a solution that meets the complex needs of the metals industry. Offering the tools that let you capture, analyze, and act on customer intelligence, Pivotal CRM helps you gain insight to make smarter decisions and more easily adapt to a cyclical markets and changing demand patterns: 

Aptean CRM Solutions

​Pivotal CRM Service Automation

Who it’s for

Pivotal CRM is a complete service automation system that helps you capture, manage, and quickly resolve customer service and support requests, without losing sight of up-selling and cross-selling opportunities.

How it’s different

Flexible Pivotal CRM technology enables you to rapidly and cost-effectively implement a system that automates even complex, unique service processes. Give your service team the ability to resolve customer inquiries in a personalized, but repeatable manner that accelerates incident resolution and improves customer satisfaction.

Why you need it

If you are ready to take your organization to the next level, Pivotal CRM is positioned to get you there by aligning your business processes with the technology needed to optimize your operations so you can set your sights on bigger things. Build, grow and drive your business forward with CRM that maps to your customers’ needs.

Pivotal CRM Sales Force Automation

Who’s it for

Pivotal Sales is a complete Sales Force Automation (SFA) solution that gives salespeople the tools they need to focus their efforts and maximize their time, while empowering sales managers to effectively oversee and forecast sales. Pivotal CRM automates every stage of the sales cycle, ensuring you capture every opportunity.

How’s it different

Every aspect of Pivotal CRM Sales is designed to help you hit your number. From time-saving automated features to enhanced collaboration, you’ll have support at each stage of your sales cycle. Pivotal CRM’s flexible technology gives you the power to cost-effectively mold Pivotal Sales to match your desired sales process, without compromise. Pivotal Sales lets you embed a consistent, competitive sales methodology right into your CRM system.

Why you need it

Your sales process is the cornerstone of your competitive success. Pivotal CRM Sales helps you refine, automate, and streamline your sales process to accelerate the sales cycle, reduce administrative burden, and secure better sales results. Pivotal CRM Sales helps you collaborate better to win new business, use social media to leverage social networks and build relationships, empower your sales staff in the field to work more efficiently with any device, align more closely with your marketing organization, be more strategic in defining account strategies, and most importantly, create and maintain a stronger relationship with existing customers to maintain their loyalty. 

Flexible Pivotal CRM Sales technology enables you to rapidly and cost-effectively implement a system that automates even complex, unique service processes. Give your service team the ability to resolve customer inquiries in a personalized, but repeatable manner that accelerates incident resolution and improves customer satisfaction.

​Pivotal CRM Marketing Automation

Who it’s for

Pivotal CRM Marketing Automation is for companies that want more out of their marketing efforts. They want to measure the impact of every campaign on the sales pipeline—optimizing them for maximum value.

How it’s different

Having a decisive competitive advantage in your market begins with smart marketing. While other CRM systems just track marketing campaigns and contacts, Pivotal offers solutions that make you more effective: Pivotal CRM eMarketing and Pivotal CRM Marketing Automation.

Why you need it

Pivotal eMarketing enables you to harness the data inside your Pivotal CRM database to conduct segmented, personalized electronic communications quickly and cost-effectively. This easy-to-use tool features an easy-to-follow, step-by-step campaign designer, enabling you to quickly design and schedule campaigns, as well as track their success.

If you have more advanced needs, Pivotal CRM Marketing Automation is a highly efficient marketing automation and lead management solution that enables you to conduct even the most complex multi-channel campaigns. Foster relationships with the right prospects over time, ultimately cultivating easier sales and satisfied customers.