Think about the vast information you have stored on your phone; contacts, family pictures, passwords, emails, and your favorite apps. What would happen if that information was left vulnerable for hackers to obtain? What if the manufacturer sent out an update to protect your phone from potential hackers, but you did not to install it because your phone was turned off? All of your precious and personal information would be left vulnerable to hackers wanting to steal and use that data. This same scenario is what companies combat every day except on a larger scale.
Millions of people are using social media to network, sell products, to extend influence and inevitably, complain about poor service. A recent report on social media use reveals 1.59 billion people engaging with Facebook, 320 million with Twitter and over 100 million people on LinkedIn. Beyond these impressive numbers, do you really know the extent to which this activity impacts on your customer service?
Recently, I came across a best-selling book on the history of physics and was intrigued by the many stories of discovery over the centuries, but equally interested in the challenges of what we have yet to understand. In the 4 th century B.C., ancient Greek philosopher Democritus postulated that the world is made up of atoms, particles too small to be seen, which are the building blocks of all matter. The next 2,300 years were filled with competing ideas about the nature of the universe, but it wasn’t until the 20 th century that this “Atomic Theory” was finally confirmed.