Customer Success - BJB

BJB improved its processes and accelerated its reporting with Saratoga CRM. See how BJB salutes the benefits the solution brought to the company.

BJB improved its processes and accelerated its reporting with Saratoga CRM. See how BJB salutes the benefits the solution brought to the company.

BJB is a market leader for LED lighting and connection technology.

BJB

Quick Facts

  • BJB was founded in 1867 and started out as a factory for the production of oil lamps
  • BJB offer over 2,000 different products

HEADQUARTERS 

Arnsberg, Germany

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CHALLENGE

  • Need for a single structured solution for all customer and prospect data 
  • Provision of data access to all CRM users 
  • Ability to include sales functionality 
  • Limitations on marketing’s campaign tool 
  • Loss of customer information • Need for more control to react quicker to the market

SOLUTION

BJB was expecting a solution able to provide one central database for all important data on customers, prospects, contacts and a 360° view of their customer information. The company was looking for an easy-to-use solution with a bidirectional interface to/from MS Outlook, as well as an integration to their existing Document Management system.

RESULT

  • Clear and intuitive interface 
  • Standardised processes 
  • MS Outlook integration 
  • WordExcelGenerator: 360° reports