CMS Cameron McKenna had succeeded in establishing a client-centric culture at the firm and now needed the technology infrastructure to support it, help it grow and drive the business forward.
The firm chose Pivotal CRM for its ability to meet the firm’s requirements and its flexibility, which allowed the firm to configure the solution to mirror very unique business workflows. Pivotal CRM has been fully integrated with the firm's practice management, document management, intranet, Internet, and communications software.
CMS Cameron McKenna now has a more holistic view of the firm’s business relationships and enhanced visibility of potential opportunities. It gives the firm increased cross-selling capability, tracks referrals and enables users to better identify and track business opportunities.
Implementing Pivotal CRM has enabled users to have a holistic view of client relationships and what is going on in the business. This in turn enriches people's ability to talk with the client at a much more joined-up level.
Andrew Powell Director Of Marketing, CMS Cameron McKenna