Dell Financial Services Resells Overstock Merchandise Without Altering Its Business Strategy.
Lowered profit margins, reduced profitability and warehouses full of merchandise and overstock are costly for online merchants and retailers. Learn how our eCommerce platform helped Dell Financial Services drive additional online sales and recover lost revenue.
Dell is one of the world's leaders in computer technology and innovations.
Ranked second in NewsWeek’s Greenest Companies in America.
Consistently ranked one of the world’s largest suppliers of personal computers.
Dell Financial Services needed to create an online sales channel that could resell used and returned merchandise to increase sales and reduce unwanted overstock.
Dell Financial Services evaluated a number of online retailing solutions and ultimately selected the Aptean eCommerce platform, online auctions.
Dell Financial Services has built a secondary online sales channel that doesn’t interfere with existing channels, platforms or strategies, yet drives millions of dollars worth of annual revenue by maximizing existing traffic and the company’s strong brand name.
All [Dell Financial Services] channels are marketed to a different segment. Some channels are seasonal, so when things slow down in one channel we can shift volume to another channel. By doing this it helps optimize our recoveries throughout the year.
Jeff Hutchinson General Manager Of Remarketing, DELL Financial Services