Customer Success - Major League Baseball

MLB Hits a Home Run with Online Auctions.

MLB Hits a Home Run with Online Auctions.

Deploying and managing more than 30 sports auction sites was a challenging project for Major League Baseball. Learn how Truition was the only technology vendor that could execute and manage such a daunting project with MLB.

Major League Baseball

Quick Facts

  • Manager of Major League Baseball’s 30 individual club websites.
  • Combined, websites draw more than 4 million web hits per day.
  • In addition to merchandise, sites offer news, standings, statistics, and game schedules.

INDUSTRIES

Retail

EMPLOYEES

1,001 - 5,000

HEADQUARTERS

New York, NY

SOLUTIONS

Truition eCommerce

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CHALLENGE

MLB Advanced Media needed to find an eCommerce solution that could manage the growing MLBAuction.com online auction business, including its network of 30 branded sites and affiliates.

SOLUTION

MLB Advanced Media selected Truition to create a robust marketplace that includes fully functional team auction sites, as well as affiliated licensee auction sites.

RESULT

Leveraging the Truition CMS Marketplace, MLB boasts a robust, scalable, proprietary online marketplace that has quickly become a unique and valuable way for MLB.com to generate revenue and attract new customers.