Customer Success - Manufacturers Association of Central New York
MACNY Organizes and Streamlines Its Processes to Create More Time for Member Services
The Manufacturers Association of Central New York (MACNY) is a trade association representing industrial manufacturing companies, as well as accounting firms, insurance agencies, law firms, financial institutions, and other businesses that support manufacturers. The organization implemented gomembers On Demand Association Management System (AMS) to improve its member relationship and online service capabilities, while streamlining key processes.
One of the oldest manufacturer associations in the industry.
Represents 350 businesses and 55,000 workers across nineteen counties in Upstate New York.
Hosts more than 250 quality training and educational events annually.
MACNY had been using the same association management system for 10 years, but it didn’t provide the modern features and functionality they needed. The system was also missing key member relationship and new member development functionality, including web capabilities to process online dues, events transactions, and sell MACNY professional services.
gomembers On Demand AMS provides MACNY with user-friendly processes that can be scaled to their needs. By switching to gomembers On Demand, MACNY can concentrate on serving members and improving the industry, rather than maintaining an out-of-date system.
The Process Management feature organized and streamlined three processes: managing the sale of services, increasing service use among members, and managing member orientations. The implementation increased both the number of events and attendance at these events by 30%. With gomembers On Demand, MACNY can now respond to member policy and regulatory questions by using the task capabilities to record, monitor, and respond more effectively.
With the support of the gomembers On Demand process management feature, we have seen a 30% increase in the number of events we hold and the number of attendees at the events.
John Lawyer Director Of Purchasing & Technology Solutions, The Manufacturers Association of Central New York (MACNY)