The NHL Scores in Customer Experiences with Auctions.
The NHL uses auctions as a way to differentiate themselves from other online sports and sports apparel stores. In addition to offering unique merchandise, the NHL offers fans an incredible online buying experience, thanks to the Truition Auction platform.
Source for the NHL collector.
Site is focused on giving hockey memorabilia vendors access hockey fans.
Major hub for hockey-related charities, particularly Hockey Fights Cancer.