Customer Success - National Hockey League

The NHL Scores in Customer Experiences with Auctions.

The NHL Scores in Customer Experiences with Auctions.

The NHL uses auctions as a way to differentiate themselves from other online sports and sports apparel stores. In addition to offering unique merchandise, the NHL offers fans an incredible online buying experience, thanks to the Truition Auction platform.

National Hockey League

Quick Facts

  • Source for the NHL collector.
  • Site is focused on giving hockey memorabilia vendors access hockey fans.
  • Major hub for hockey-related charities, particularly Hockey Fights Cancer.

INDUSTRIES

Retail

EMPLOYEES

250-500

HEADQUARTERS

New York, NY

SOLUTIONS

Truition eCommerce

VIEW WEBSITE

CHALLENGE

The NHL needed a solution to help third-party vendors and manufacturers upload products from their catalogs to the NHL’s B2C web store.

SOLUTION

Truition CMS Auction allows other sports vendors and manufacturers, and NHL organizations to upload products from their own online catalogs straight to auction.nhl.com with ease.

RESULT

Stronger vendor relationships, increased sales, and world class customer experiences.