keep up with its rising customer base at its ten branches in some of the
largest cities in the UK, including London, Birmingham and Manchester, SBI
decided to invest in a system to manage their customer communications.
solution, Pivotal CRM, stood out after State Bank of India UK (SBI UK) received
positive feedback about the system from another regional operation of the bank,
where Aptean had worked on a CRM project. Pivotal CRM was tailored to fit the
demands of SBI UK straight out of the box.
Pivotal CRM, SBI UK has experienced immediate results. A more streamlined
system has introduced both past and current customer data to the fingertips of
the service providers, allowing for an effective customer and feedback
management process. By customising existing out of the box functionality, SBI
UK have been provided with a flexible yet tailor made system which perfectly
delivers their requirements without the loss of any standard functionality.