Sales & Marketing

Today’s businesses are battling a growing global market of competition. They need technology solutions that will enable their sales and marketing departments to feed the sales pipeline, increase conversions, and take advantage of every opportunity with customers. Aptean’s solutions provide a competitive advantage by helping sales and marketing focus on attracting, retaining, and building customer relationships.

Sales & Marketing

Regardless of your business or industry, you need to find, attract, capture, and keep customers to say in business. Marketing and Sales have two of the most critical functions in any company: Marketing must create the relationship that results in a sale and feed the pipeline that generates revenue, and Sales must take over the sales process, close the deal…and keep customers happy while continuing to look for new opportunities with them.

To achieve these goals, you’re looking for access to customer and prospect data, tools that can pull on that data to create compelling, personalized campaigns and, , reports that measure effectiveness and ROI. You need a 360-degree view of your customers throughout their entire lifecycle, from the moment they hit your web site in curiosity, to when a support ticket triggers an upsell opportunity, to the date you last sent them a thank-you note for being a customer reference.

All of Aptean’s CRM tools offer a strong set of sales and marketing features, designed to help you refine, automate, and streamline your sales process to accelerate the sales cycle, reduce administrative burden, and secure better sales results—all while tying them back to specific marketing programs in order to measure campaign effectiveness.

Aptean offers Pivotal CRM, Aptean Analytics, and Event Management Framework—solutions for companies ready to compete to attract customers and nurture those relationships.

How Aptean helps you in Customer Relationship Management

Imagine the difference between a CRM platform that allows you to impress your business upon it, instead of the other way around. Consider knowledgeable staff with the tools and information they need to keep your pipeline full of the ideal prospects—and the power to convert them into customers. Aptean CRM solutions give you that power.

Pivotal CRM Sales Force Automation

Who’s it for

Pivotal Sales is a complete Sales Force Automation (SFA) solution that gives salespeople the tools they need to focus their efforts and maximize their time, while empowering sales managers to effectively oversee and forecast sales. Pivotal CRM automates every stage of the sales cycle, ensuring you capture every opportunity.

How’s it different

Every aspect of Pivotal CRM Sales is designed to help you hit your number. From time-saving automated features to enhanced collaboration, you’ll have support at each stage of your sales cycle. Pivotal CRM’s flexible technology gives you the power to cost-effectively mold Pivotal Sales to match your desired sales process, without compromise. Pivotal Sales lets you embed a consistent, competitive sales methodology right into your CRM system.

Why you need it

Your sales process is the cornerstone of your competitive success. Pivotal CRM Sales helps you refine, automate, and streamline your sales process to accelerate the sales cycle, reduce administrative burden, and secure better sales results. Pivotal CRM Sales helps you collaborate better to win new business, use social media to leverage social networks and build relationships, empower your sales staff in the field to work more efficiently with any device, align more closely with your marketing organization, be more strategic in defining account strategies, and most importantly, create and maintain a stronger relationship with existing customers to maintain their loyalty. 

Flexible Pivotal CRM Sales technology enables you to rapidly and cost-effectively implement a system that automates even complex, unique service processes. Give your service team the ability to resolve customer inquiries in a personalized, but repeatable manner that accelerates incident resolution and improves customer satisfaction.

​Pivotal CRM Marketing Automation

Who it’s for

Pivotal CRM Marketing Automation is for companies that want more out of their marketing efforts. They want to measure the impact of every campaign on the sales pipeline—optimizing them for maximum value.

How it’s different

Having a decisive competitive advantage in your market begins with smart marketing. While other CRM systems just track marketing campaigns and contacts, Pivotal offers solutions that make you more effective: Pivotal CRM eMarketing and Pivotal CRM Marketing Automation.

Why you need it

Pivotal eMarketing enables you to harness the data inside your Pivotal CRM database to conduct segmented, personalized electronic communications quickly and cost-effectively. This easy-to-use tool features an easy-to-follow, step-by-step campaign designer, enabling you to quickly design and schedule campaigns, as well as track their success.

If you have more advanced needs, Pivotal CRM Marketing Automation is a highly efficient marketing automation and lead management solution that enables you to conduct even the most complex multi-channel campaigns. Foster relationships with the right prospects over time, ultimately cultivating easier sales and satisfied customers.

Learn more about Pivotal CRM Marketing Automation

Onyx CRM

Who it’s for

For companies of all sizes that require comprehensive, intuitive access to customer information, for marketing, sales, service and support, including insurance, financial services, utilities, local government and more.

How it’s different

Because the CRM industry grew up delivering process technology to specific departments, namely sales and marketing, most CRM vendors still have difficulty delivering on the promise of customer relationship management that dissolves organizational barriers. Onyx CRM stands out from the crowd because it truly can put your customers at the center of all your operations—across your enterprise and all your channels.

Why you need it

Your customers have expectations not only for a superior product, service, pricing and distribution, but also for an extraordinary experience. Extraordinary customer experiences go beyond pleasant interchanges and interactions. They stand out with distinction, drawn from your unique methods of doing business and the insight you have into your customers. They forge your competitive advantage.

With Onyx, you get:

  • A 360-degree view of every customer and prospect 
  • Precisely targeted marketing campaigns. 
  • Better sales execution. 
  • Information, insights and automated workflows that support your business objectives. 
  • The ability to create personalized, differentiated customer experiences that drive revenue growth.

Saratoga CRM

Who it’s for

For large, global organizations in the chemicals, consumer products, energy, insurance and selected manufacturing industries.

How it’s different

Saratoga CRM’s unified architecture is designed for multi-platform Internet, client/server and mixed mode environments. This is coupled with an open database design that takes maximum advantage of Microsoft SQL Server, Oracle, Sybase and DB2 as database engine choices.

Why you need it

Saratoga is designed for use not only by your own sales, marketing and service personnel, but also by your channel partners and customers. With effortless workflow and navigation, Saratoga is easy to learn and easy to use. Personalized dataviews and security groups enable you to easily tailor the information content for each class of user.

Learn more about Saratoga CRM

How Aptean helps you in Business Intelligence

Regardless of industry, most companies track and record thousands of transactions daily. Business Intelligence is a way to collect this data in one place and make sense of it with a simple report (or set of reports). Companies who can successfully extract pertinent data from their mountain of information are gaining unique perspectives of their business, enabling them to become leaner and more competitive. Aptean provides business intelligence solutions that help companies tame their data and use it to competitive advantage.

Aptean Analytics

Who it’s for

Aptean Analytics delivers the perfect combination of specialization, simplicity and actionable data for companies that want true visibility into their operations. Powered by industry-leader QlikView and delivered in a user-friendly format, Aptean Analytics will help you drive decisions with the right amount of data provided in the right way.

How it’s different

Aptean Analytics is powered by the industry-leading QlikView platform. With more than 30,000 customers across the globe, QlikView drives real decisions by providing actionable insight through a Business Discovery capability. Business Discovery enables users to dig further into data associations from any number of data sources. By combining this unique capability with a fully mobile-enabled and widget-based platform, QlikView puts the power of the platform in the hands of any user, anywhere.

Why you need it

Data is only good if you can use it. This sounds simple, but businesses understand the underlying truth in this message. The challenge is taking a seemingly infinite amount of data and making it usable in a short period of time. Powered by analytics leader QlikView, Aptean Analytics delivers ready-to-use graphical dashboards designed for your business that allow you to easily spot and resolve any business issues, from profitability to the sales pipeline. And perhaps most importantly, those dashboards are geared toward any organization and any user, not just data analysts. They take away the complexity typically associated with traditional Business Intelligence (BI) solutions. Aptean Analytics serves up data in straightforward charts, tables, dashboards, and other advanced visuals.

Coupling industry-leading analytics and business intelligence with time-tested enterprise solutions provides a powerful, specialized toolset that enables you to manage your business efficiently and gain insight into challenges and opportunities that may exist.

How Aptean helps you in Data Integration and Monitoring

The ability to understand today and predict the future is an advantage. You need technology to help you sense and respond to business events faster, while proactively shaping your business future. Many enterprise systems generate alerts to help you identify trends and react to processes that are outside the normal range. For maximum business impact, however, you need a comprehensive view—a perspective on events that are, or will soon be, affecting your organization.

Event Management Framework

Who it’s for

For organizations that require an enterprise-wide view into business issues that can escalate into material problems, Aptean’s Event Management Framework (EMF) monitors systems across the organization to provide a ‘big picture’ view of the events that affect your business and alerts you to anomalies for swift resolution.

How it’s different

Many enterprise systems generate alerts to help you identify trends and react to processes that are outside the normal range. For maximum business impact, however, you need a comprehensive view – a perspective on events that are, or will soon be, affecting your organization. Event Management Framework is designed to provide actionable insight into events across your business. Easily linked with your existing systems and configured to generate alerts in the format you choose, Event Management Framework is a one-stop shop for your alerting requirements.

Why you need it

An organization with state-of-the-art risk management across the enterprise is always a step ahead of the competition. EMF oversees and provides peace of mind so that companies can focus on growth and providing outstanding customer service. EMF combs through vast data from various sources and flags issued based on pre-set parameters. The EMF early-warning system provides notifications through a variety of communications channels, allowing you to run a more agile organization and quickly react and resolve events that could threaten business. It enables you to predict and react to events in any enterprise system, delivering targeted information to the appropriate organizational departments via automated notifications.