The Aptean Blog

Posts By:

Imad Al-Abed

Thought Leadership
The Importance of Customer Experience in Consumer Banking

Customer experience is an increasingly important task for any business, especially in retail banking. New technology increases the avenues of engagement,…

Thought Leadership
Intelligent CRM Connects Customers and Users

As consumers continue to change the way they engage via social media, businesses must also adjust their approach to their customers. The use of private…

Thought Leadership
Two Questions Intelligent CRM Systems Must Answer

Businesses are continuously looking for new strategies and supporting technologies to proactively respond to today’s digitally savvy, empowered customers.…



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