The Aptean Blog

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AI

Thought Leadership
Social Media: Opportunity for Engagement or Cause for Complaint?

Millions of people are using social media to network, sell products, extend influence and inevitably, complain about poor service. A recent report on social…

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Thought Leadership
Intelligent CRM Connects Customers and Users

As consumers continue to change the way they engage via social media, businesses must also adjust their approach to their customers. The use of private…

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