The Aptean Blog

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Social Media

Thought Leadership
Managing Your Social Media Platforms and How a Complaint Management System Can Help

According to Forrester, 80% of consumers are using social media to engage with brands, and Pew Research indicates that YouTube and Facebook are the most…

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Thought Leadership
Social Media: Opportunity for Engagement or Cause for Complaint?

Millions of people are using social media to network, sell products, extend influence and inevitably, complain about poor service. A recent report on social…

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