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Aptean Routing & Scheduling Case Study: Laura Ashley

Aptean Routing & Scheduling Case Study: Laura Ashley


Aptean Routing & Scheduling Case Study: Laura Ashley

Apr 27, 2021


  • Laura Ashley moves to a centralized solution with Aptean Routing & Scheduling Paragon Edition

Home furnishings have played a major part in building the internationally recognized Laura Ashley brand, and a premium home delivery operation for custom-made orders has been created to support its customer service values.

To underpin this national home delivery service – which not only delivers furniture and soft furnishings on time but also employs specially trained staff to assemble the made to order goods – Laura Ashley needed a route planning system that could help them maintain their values in consistently delivering a good customer experience while optimizing route plans for the most efficient service.

The Challenge

Laura Ashley has a long-standing tradition of delivering high quality products matched with exceptional customer service levels. But with a fleet of over 40 vehicles, operating out of 6 distribution centers and processing up to 400 deliveries daily – they needed a more advanced route planning solution that would help to further optimize their transportation operations without compromising on their existing values.

The Solution

Laura Ashley’s decision to service its premier home delivery operation with its own fleet of vehicles owes much to its concentration on customer service and cost-effective quality. The search for a routing and scheduling system able to embed these values into the distribution operation, through centrally planned and reliable routes, brought the firm to Aptean.

“We are keen to keep improving our service to customers and we see Aptean’s continuous optimization solution as a key part of helping us do this. The fact that it is based on proven routing and scheduling technology makes it a very interesting proposition for us and our business as we know that Aptean Routing & Scheduling Paragon Edition is both reliable and effective.”

Mike Coates, Head of Home Delivery, Laura Ashley

The Result

The Multi Depot version of Aptean Routing & Scheduling allows Laura Ashley to produce multiple routes and schedules that meet agreed time windows, automatically accounting for vehicle capacity and availability as well as the delivery and assembly requirements of each order. Once reviewed and signed off by a member of the transportation planning team the routed calls are now passed to the call center operators who contact customers to confirm their delivery details.

  • Planning feasible routes and schedules in just 2 minutes

  • Home delivery processing and customer confirmation completed in under 2 hours

  • Accurate routes and schedules that meet agreed time windows and account for truck capacity/availability

“While we were keen to benefit from greater control of this specialist operation, customer service could not be compromised in any way. Aptean Routing & Scheduling provides us with a simple and effective way of sorting complex information and generating delivery schedules that we, and our customers, can rely on.”

Neil Lawther, Transportation Manager, Laura Ashley

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