Fulfill Consumer Orders
Quickly and Efficiently

Direct-to-Consumer Fulfillment

Rather than pallets and products shipping directly to retailers, direct-to-consumer (DTC) fulfillment means products are packaged and sent to individual customers. Orders come straight from one place, generally the warehouse, right to the final destination: the customer. The emergence of this DTC fulfillment has added new complexity to the traditional model.

This shift in retail fulfillment creates some new challenges for consumer goods distributors, namely: boxing, labeling and ensuring on-time, every-time residential delivery. While it's common for industries and organizations to experience small waves of change over time for one reason or another, distributors must now adapt to an entirely new way of operating.

An ERP designed and built specifically for the consumer goods industry helps prepare businesses for the challenges associated with transitioning to DTC. Having the right tools and technology enables enterprises to manage the complexity and volume that this transition often brings.

    Managing Volume - The order volume can overpower the human capacity needed to manage it with upwards of 100,000 incoming orders expected on peak days. This is where electronic data interchange (EDI) offers significant benefits. EDI is a method of communication that, when integrated into an ERP solution, allows users to share and exchange necessary order information (addresses, items, quantity) with customers. EDI is the standard of business communication today. It automates the process of managing volume and eliminates the potential for human error from manual order entry. This allows your employees to focus on fulfilling orders quickly and efficiently.

    Streamlining Warehouse Processes - The paper "pick sheet" process can be eliminated with ERP automation, along with the many repeat trips to the same location. Orders can be pulled on an automated schedule based on a summary of how they are categorized and ordered. You can streamline the entire process and pull orders as they stream in throughout the day with automated ERP bulk pulling capabilities rather than waiting on an operator to determine when to pull them. An ERP solution can be programmed to generate pick instructions for any new DTC order that has inventory allocated to it every thirty minutes or at whatever interval you choose.

    Meeting Retailer Requirements - Distributors face the challenge of customizing packing slips for each retailer on individual orders - a difficult, inefficient process that is often incompatible with existing systems. Proper labeling, branding and packing are more efficient and less likely to produce mistakes or inconsistencies with an ERP that's integrated with a small parcel shipping system.

It's not that change is coming. Change has already arrived. It's time to adapt. The sustained growth of DTC means digital transformation is non-negotiable to keep up with demand. The shift in the buying process requires a change in the fulfillment process. It starts with ensuring you have the tools and technology necessary to manage and ship high volumes of small parcels with efficiency and accuracy.

Aptean Distribution ERP, which is designed specifically for the consumer goods importing industry, helps prepare your business for the challenges associated with transitioning to DTC. Having the right tools and technology will help business owners manage the complexity and volume that transition often brings.

Products with this Capability

Aptean's industry-specific solutions process high volumes of DTC orders to meet demand easily and efficiently.

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