Aptean Is Named a Strong Performer in Evaluation of CRM Suites for Midsize Organizations

March 26, 2015

Awards, Aptean Pivotal CRM, CRM

Atlanta, March 26, 2015 — Aptean has been named a Strong Performer in “The Forrester Wave™: CRM Suites For Midsize Organizations, Q1 2015”, released on March 25 by Forrester Research, Inc. For the report, Forrester evaluated ten vendors against 95 criteria, including sales force automation, marketing automation, customer service, field service, eCommerce, business intelligence, customer data management, technology and architecture. According to the Forrester report:

“Aptean is dedicated to investing in Pivotal CRM as a standalone horizontal CRM, as well as leveraging its capabilities for four solution suites spanning the front and back office for financial services, process manufacturing, professional services and homebuilders.”

The report added, “Pivotal CRM offers sound sales force automation, lead management, campaign management, marketing spend and case management capabilities. It also has sound across-the-board business intelligence and customer data management capabilities.”

Forrester defines CRM (customer relationship management) as the business processes and supporting technologies that support the key activities of targeting, acquiring, retaining, understanding and collaborating with customers.

“We believe this recognition from the Forrester Wave™ is a testament to Aptean’s customer driven approach, where organizations of various size and industries have helped us evolve Pivotal CRM into a platform that meets the demands of today’s CRM user,” said Matt Keenan, vice president, CRM Product Group, Aptean. “Our primary measure of success is the real, tangible value that our customers get from our Pivotal solution.”

To read the Forrester report, please visit Forrester.com.


Forrester Research is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.

About Aptean

Aptean provides very specific industries with very specific ERP, supply chain management and customer experience solutions. In today’s fast-paced, highly competitive economy, organizations don’t have time to waste forcing homegrown software, spreadsheets and one-size-fits-all solutions to do things they were never designed to do. That’s why over 7,000 highly specialized organizations in more than 20 industries and 74 countries rely on Aptean to streamline their everyday operations. To learn how Aptean can help your organization stay at the forefront of your industry, visit www.aptean.com.

Aptean is a registered trademark of Aptean, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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Stephanie Zercher, Aptean