Aptean Launches Redesigned Pivotal CRM Solution

April 20, 2015

Aptean Pivotal CRM, CRM

Atlanta, April 20, 2015 — Today, Aptean announced the launch of Pivotal 6.5, the latest version of its enterprise-class CRM (Customer Relationship Management) solution designed to address a wide range of business challenges across all areas of CRM, including sales automation, marketing management and customer service delivery. Pivotal 6.5 features a completely redesigned sales automation user experience that enables secure, mobile access from any laptop, desktop or tablet.

“Aptean believes that CRM solutions struggle when they try to be ‘all things to all people.’

With that in mind, we’ve rethought the traditional look and feel of CRM to meet the needs of today’s hyper-connected, mobile sales users,” said Matt Keenan, vice president, CRM Product Group, Aptean. “Pivotal 6.5 delivers real solutions—specialized sales capabilities, including customer, contact and opportunity management—and real results that will provide the productivity and efficiency that salespeople require both in the field and in the office.”

Aptean Pivotal customer Caliper Corporation upgraded to version 6.5 in 2015:

“Pivotal is the most critical tool that our salespeople use,” said Bryan Martin, senior vice president, Caliper Corporation. “The new mobility features will enable our team to access Pivotal in and out of the office with the same user experience each time.”

Aptean’s Pivotal CRM is designed to fit organizations of all sizes, as the solution is easily configurable to meet compliance and local requirements as well as vertical market-specific issues, particularly in the financial services and discrete and process manufacturing industries.

The newest version of Pivotal features new UX capabilities based on specific input from the customer base, including:

  • Enhanced options for the mobile sales user such as creating emails, appointments and tasks as well as having access to their calendar while in the field.

  • A mapping functionality so the sales user can see where their customer is located then plot the route.

  • An Action Center that allows users to create their own dashboard by adding graphs or searches.

Pivotal was recently named a Strong Performer in “The Forrester Wave™: CRM Suites For Midsize Organizations, Q1 2015”, released on March 25 by Forrester Research, Inc.

About Aptean

Aptean provides very specific industries with very specific ERP, supply chain management and customer experience solutions. In today’s fast-paced, highly competitive economy, organizations don’t have time to waste forcing homegrown software, spreadsheets and one-size-fits-all solutions to do things they were never designed to do. That’s why over 7,000 highly specialized organizations in more than 20 industries and 74 countries rely on Aptean to streamline their everyday operations. To learn how Aptean can help your organization stay at the forefront of your industry, visit www.aptean.com.

Aptean is a registered trademark of Aptean, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

For More Information

Media Relations
Stephanie Zercher, Aptean
stephanie.zercher@aptean.com
678-681-9070