Aptean Wins ISM Top 15 CRM Software Award

June 23, 2015

Awards, Aptean Pivotal CRM, CRM

Atlanta, June 23, 2015 — Aptean announced today that Pivotal CRM was selected by ISM Inc., Customer-Centric Strategic Advisors, as a Top 15 CRM Enterprise Software Award winner for 2015-16. The awards are divided into two categories: Enterprise, and Small & Medium Business (SMB) – to reflect the multiplicity of the CRM marketplace. Pivotal CRM was tested by the ISM Software Lab according to 179 selection criteria, including 96 business functions, 42 technical features, 18 implementation capabilities, 6 real time criteria and 17 user-friendly and support features.

“Aptean is to be praised for obtaining the Top 15 honor as ISM’s software selection process is strenuous and comprehensive,” said Barton Goldenberg, founder and president, ISM, who sees Social CRM and the Internet of Things – the connectivity of devices, systems, and services – among the new trends in the CRM software sector. “Aptean is a leader in the fast-paced CRM industry.”

Aptean released Pivotal 6.5 in April, featuring a completely redesigned sales automation user experience that enables secure, mobile access from any laptop, desktop or tablet. Pivotal is designed to fit organizations of all sizes, as the solution is easily configurable to meet compliance and local requirements as well as vertical market-specific issues, particularly in the financial services and discrete and process manufacturing industries.

“This honor reflects our ongoing commitment to deliver real solutions and real results, empowering our customers to work more efficiently both in the field and in the office,” said Matt Keenan, vice president of CRM product management at Aptean.

The Top 15 winners for each category can be viewed on at ISM’s website. Founded in 1985 and headquartered in Bethesda, MD, ISM Inc. provides customer-centric strategic services to organizations planning and implementing CRM, Social CRM, Big Data Analysis/Insight, Branded Communities and Channel Optimization initiatives.

Pivotal was also named a Strong Performer in “The Forrester Wave™: CRM Suites For Midsize Organizations, Q1 2015”, released on March 25 by Forrester Research, Inc .

About Aptean

Aptean provides very specific industries with very specific ERP, supply chain management and customer experience solutions. In today’s fast-paced, highly competitive economy, organizations don’t have time to waste forcing homegrown software, spreadsheets and one-size-fits-all solutions to do things they were never designed to do. That’s why over 7,000 highly specialized organizations in more than 20 industries and 74 countries rely on Aptean to streamline their everyday operations. To learn how Aptean can help your organization stay at the forefront of your industry, visit www.aptean.com.

Aptean is a registered trademark of Aptean, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

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Media Relations
Stephanie Zercher, Aptean