Creating Brand Advocates from Customer Complaints
March 16, 2017
Thought Leadership, Aptean Respond, Complaints Management, Customer Experience
A browse through social media reveals a world where even the smallest everyday occurrences are shared publicly. Any interaction with a business - good or bad - is likely to be highly visible. As an enterprise with ‘key stakeholders’ and ‘margins’, you really need to know what these people, your customers, are saying about you.
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Martin Ellingham
Product Director, Aptean Respond
Martin Ellingham is a product director at Aptean. Martin’s primary focuses are Aptean’s enterprise complaints and feedback solution, Respond, and advanced text analytics solution, TheySay. He has served at Aptean in multiple roles over the last decade. For much of that time his primary focus was complaint handling in regulated markets - in particular financial services. In his current role, he is responsible for delivering solutions that are used to service millions of end customers and consumers around the globe.