Creating Brand Advocates from Customer Complaints
March 16, 2017
Thought Leadership, Aptean Respond, Complaints Management, Customer Experience

A browse through social media reveals a world where even the smallest everyday occurrences are shared publicly. Any interaction with a business - good or bad - is likely to be highly visible. As an enterprise with ‘key stakeholders’ and ‘margins’, you really need to know what these people, your customers, are saying about you.