Creating Brand Advocates from Customer Complaints

March 16, 2017

Posted by Martin Ellingham

Thought Leadership, Aptean Respond, Complaints Management, Customer Experience


A browse through social media reveals a world where even the smallest everyday occurrences are shared publicly. Any interaction with a business - good or bad - is likely to be highly visible. As an enterprise with ‘key stakeholders’ and ‘margins’, you really need to know what these people, your customers, are saying about you.

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