Elevating Customer Relationships by Integrating CRM and ERP

June 07, 2017

Posted by Jack Payne

Food & Beverage, ERP, CRM

 

A robust ERP system tracks products and ingredients from suppliers through manufacturing and to end-users is critical to providing brand protection and differentiation. Integrating this ERP with an equally strong CRM provides sales with the same visibility of the details of the products and lots sold and delivered.

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