Ensure Your Team Has the Right Skills and Tools to Support Your Customers

February 25, 2020

Posted by Martin Ellingham

Thought Leadership, Manufacturing, Food & Beverage


Aptean Respond is a complaint management solution to support your customer experience efforts. While investing in the right technology is the first step, ensuring that your employees have the right skills and training to fully utilize the available technology is paramount.

Martin Ellingham’s feature, An Education in Excellence, highlights considerations in terms of hiring talent and training. People and technology need to be able to work together on behalf of businesses to leverage technology with well-trained, motivated employees. This is hugely beneficial as it helps to avoid costly, time-consuming and risky complaint escalations.

If you’re interested in learning more about how Respond can help you manage your complaints, reach out to us.