The Duty of Care

July 05, 2020

Financial Services, Aptean Respond, Vulnerable Customers


The Duty of Care (July 5, 2020) This year has seen a substantial increase in the number of vulnerable customers across all sectors, making it more important than ever for organizations to put the appropriate steps in place to show customers they care. These steps include changing workflows, training employees on handling difficult conversations and considering vulnerability factors throughout the customer journey. Businesses need to take a closer look into how their customers’ lives are changing and make appropriate adjustments to maintain the same level of customer experience.

In Duty of Care, published on InsurTech, Martin Canwell, Aptean solutions consultant, discusses the steps businesses should be taking to ensure the fair treatment of vulnerable customers.