Two Questions Intelligent CRM Must Answer

October 04, 2016

Posted by Imad Al-Abed

CRM, Thought Leadership


Customer relationship management (CRM) systems are the hub of a company’s interactions with customers, as well as with CRM users. The end goal of any CRM is to provide a well-developed customer profile and derive actionable insight from available data. This goal must be achieved in the most efficient manner.

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