Your Customers Are Already Talking About You on Social Media...
March 07, 2017
Effective social media management will help you to develop and maintain a healthy brand and will improve your relationship with your customers. Your customers are talking about you anyway, so you have nothing to lose – and much to gain – by giving them a platform to talk to you via their favorite sites, with you in control.
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Martin Ellingham
Product Director, Aptean Respond
Martin Ellingham is a product director at Aptean. Martin’s primary focuses are Aptean’s enterprise complaints and feedback solution, Respond, and advanced text analytics solution, TheySay. He has served at Aptean in multiple roles over the last decade. For much of that time his primary focus was complaint handling in regulated markets - in particular financial services. In his current role, he is responsible for delivering solutions that are used to service millions of end customers and consumers around the globe.