Can AI Help With the Heavy Lifting for Equipment Dealers?
Aptean partnered with the independent research firm Vanson Bourne to survey 365 equipment dealer decision-makers for our 2026 Artificial Intelligence Research. See how dealers are approaching AI today and what it takes to make it work across sales, service, rental and parts.
Access the Equipment Dealers Report
Understand AI's Role on the Equipment Dealership Floor
Dealer operations run on connected, high-stakes workflows. Our report combines the survey data and qualitative interviews with first-hand commentary from Aptean's equipment dealer specialists to shed light on where AI is already delivering, and where it still needs to prove itself.
Inside, you'll find:
Why industry-specific AI is already cutting wasteful errors and improving customer retention
Why equipment dealers are the most risk-driven vertical in the study
How one UK dealer went from AI hesitation to a 23% revenue gain
What safeguards European dealers still need before they'll hand AI more autonomy
While 86% of equipment dealers agree general-purpose AI can't handle the complexity of their operations, only 49% have actually implemented an industry-specific solution.
Download the report to learn why adoption is lagging and the keys to unlocking greater AI value.
Aptean's Equipment Experts Weigh In
Aptean's equipment dealer specialists weigh in on the survey findings with what they're hearing directly from dealers.
"Generic AI thinks sales is sales. But in an equipment dealership, parts sales work one way, equipment sales work another, and rental is a different animal entirely: recurring billings, not a one-time transaction."
Joey Carabetta, Senior Solutions Architect, Aptean
Tune Up Your AI Strategy
Take a proper look under the hood of AI for equipment dealers by reading the report.