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An Equipment DMS That Covers Every Corner of Your Operations

Designed specifically for your industry, Aptean Dealer Management System (DMS) TRASER Edition unifies sales, rental, service and parts management in a single Microsoft Dynamics-based platform. Purpose-built for the way dealerships actually operate, it gives you complete lifecycle visibility and the control to run every aspect of your business with confidence.

Excavator parts being manufactured inside a machine shop

Operate a Tighter, More Profitable Dealership

Equipment dealers juggle a lot between machines for sale, rental fleets, service bays and parts counters, all of which demand attention and dedicated functionality. Our equipment DMS brings all of it together in one connected system, giving you the visibility, control and efficiency to run every part of your operation with less friction and better results.

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Complete Visibility Across Your Business

Track every machine through its full lifecycle—from configuration and purchase through service, rental and trade-in—with all history attached to the unit record. Real-time fleet availability, rental status and parts inventory give every branch a consistent, accurate picture of the business at any given moment.

Testimonials

Customers Applaud Our Equipment DMS

Learn what equipment dealers who've made the switch to a purpose-built DMS say about our software.

Logistics workers inspecting containers at shipping yard with radio and clipboard

“We have been a customer since the very beginning. Our partnership has grown a lot, and we are currently using the complete product world: sales, rental, service, etc. Even if [enterprise software] projects are no easy feat, all in all we’ve been able to overcome every difficulty.”

Tom Grotemeier, Managing Director, Heinrich Grotemeier GmBH & Co. KG

AppCentral Kicks Equipment DMS Up a Gear

AppCentral is the AI-powered platform that brings our equipment DMS together with the rest of your Aptean solutions in one connected environment. Your data is unified across every application in a single, secure data lake, providing a single source of truth and complete business context. 

Meanwhile, Aptean Intelligence, our powerful, platform wide AI toolset, surfaces insights, automates processes with AI agents and helps your team make faster, better-informed decisions.

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Capabilities

The Full Toolkit for Equipment Dealers

From the sales floor and service bay to the rental yard and used equipment lot, our equipment DMS gives every part of your operation the specialized tools it needs to run efficiently and profitably.

Dealership Management

Run sales, service and parts from a single platform with full equipment lifecycle visibility. Service templates, warranty claim management and OEM parts catalog integration give your teams the tools to work accurately and efficiently across every transaction.

Rental Management

Manage the entire rental process from quote to return in one connected workflow. Fleet availability, contract management, automated billing and utilization reporting keep your machines earning and your cash flow moving with minimal manual steps between each stage.

Mobile Rental Execution

Put rental operations in your field team's hands with a mobile app that captures checklists, photos, meter readings and signatures on site. Updates sync instantly to the back office, eliminating paperwork, preventing missed charges and keeping every rental fully documented.

Used Equipment Sales

Centralize your used machine data and publish listings to online marketplaces and your dealership website in one click. Built-in valuation tools, marketing KPI tracking and a mobile trade-in app help you move inventory faster and manage your used equipment business with greater accuracy and less administrative effort.

Common Questions About Equipment DMS

Explore answers to the questions equipment dealers most often ask when evaluating our DMS solution.

Our dealer management system is perfect for dealers of many kinds. The industries we serve include:

  • Aerial lift — aerial work platforms, scissor lifts, telehandlers, vertical masts and overhead cranes

  • Agriculture — tractors, combines, tillers, cutters and related farm equipment

  • Construction — excavators, bulldozers, earthwork trucks and other heavy machinery

  • Material handling — lift trucks, conveyors, storage systems and allied equipment

  • Power generation — standby, portable and emergency backup generators across gas, diesel and electric

  • Truck, trailer and intermodal — over-the-road trailers, storage trailers, rail cars and shipping containers

And whether your business specializes in sales, rentals, service or a combination thereof, our solution’s functionality facilitates your specialized workflows.

Yes—and it's designed to make multi-branch operations significantly easier to manage. All locations run on a single system and shared database, giving you consistent visibility into inventory, equipment availability, service activity and financials across the entire dealership without sacrificing local operational control.

With Aptean Equipment DMS TRASER Edition, every machine is tracked from acquisition through configuration, service, rental, sale, trade-in and resale. All activity is tied directly to the equipment record, which gives you a complete, auditable history for every unit. That’s critical for effective utilization planning, margin visibility and confident decision-making at every stage of the lifecycle.

Field activity connects directly to service, parts and billing workflows, so technicians capture work details once and that information flows through to invoicing, warranty claims and service history without any rekeying. The result is shorter billing cycles, fewer disputes and more reliable service records that support compliance, utilization tracking and customer confidence.

Our DMS centralizes used equipment and trade-in data in one system, facilitating better data quality, lead follow-up and sales visibility across the used equipment business.. With valuation tools and consistent machine records, it’s simple to keep everything accurate and up to date. What’s more, you can publish listings to online marketplaces with a single click, helping trade-ins move faster.

Want To See Our Equipment DMS for Yourself?

Request a demo with our team and discover how a purpose-built DMS can transform the way your dealership operates.