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Aptean eCommerce for Consumer Goods Importers and Distributors

Aptean eCommerce for Consumer Goods Importers and Distributors

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Aptean eCommerce for Consumer Goods Importers and Distributors

Aug 9, 2021

Ken Weygand

Delivering a User-Friendly Shopping Experience for Your Customers

2020 was a year for learning. Both personally and professionally.

Learning how to be adaptable. How to multi-multi-task. How to pivot plans. 

When it comes to running a successful distribution business, there’s one lesson that really sticks: how important it is to be able to scale your operations. However, you want. Whenever you want.

To do this, you need an efficient way to get your products in front of customers and capture orders.

Which is why we’ve created an easy-to-navigate online shopping portal that enables your customers to help themselves when it comes to placing orders.

Whether you’re using our eCommerce solution or your own to truly be effective, it should integrate with your other software. You want your distribution enterprise resource planning (ERP) solution integrated with your scalable online storefront. And you want those two systems integrated with your warehouse management solution (WMS) and linked to your electronic data interchange (EDI) system.

That’s a lot of integration. And a lot of unnecessary complexity. That’s why Aptean Distribution ERP has WMS and EDI solutions built in. When your ERP is integrated with a WMS, you get end-to-end visibility, inventory accuracy, picking and packing efficiencies, seamless small parcel shipping and more. Plus, built-in, managed EDI creates operational efficiencies, increases profitability and improves customer relationships. It enables you to streamline your transactions and interactions with your customers.

The point is this: everything works better when it’s integrated. When all your departments are running off of the same, up-to-date data, you’re able to streamline operations and eliminate layers of inefficiencies.

Creating Your B2B Online Storefront

Aptean eCommerce enables you to do that. You can quickly and easily launch a B2C storefront that features two-way integration with Aptean Distribution ERP. This means you can eliminate the errors and inefficiencies of maintaining separate platforms, all while delivering a user-friendly shopping experience for your customers.

With this eCommerce solution, you can:

  • Ensure up-to-date product information – Easily import and sync your product catalog, pricing and product availability from your Aptean Distribution ERP, keeping your storefront offerings up-to-date without time-consuming maintenance.

  • Capture orders automatically – Purchases made in eCommerce are automatically captured as orders in Aptean Distribution ERP, eliminating error-prone and time-consuming re-keying.

  • Automate and streamline accounting – eCommerce leverages Aptean Pay, our ERP-integrated platform, during checkout. This means that payment transactions are captured directly within your distribution ERP, automating accounts receivable reconciliation.

  • Provide an engaging shopping experience – Give customers an easy shopping experience with a clean interface and features like side-by-side product comparisons, reviews and related products.

  • Expedite order fulfillment – By simplifying order creation and payment capture, eCommerce streamlines the order fulfillment process so you can more quickly deliver products to your customers.

When your ecommerce solution is integrated to your ERP, let’s face it: you can do a lot.

And not only that, but the work is easier. More efficient. More effective.

Ready for a scalable online storefront that works with your ERP? Reach out, now.

Tell us about yourself and an Aptean specialist will be in touch.