An Equipment DMS That Covers Every Corner of Your Operations
Designed specifically for your industry, Aptean Dealer Management System (DMS) TRASER Edition unifies sales, rental, service and parts management in a single Microsoft Dynamics-based platform. Purpose-built for the way dealerships actually operate, it gives you complete lifecycle visibility and the control to run every aspect of your business with confidence.

Operate a Tighter, More Profitable Dealership
Equipment dealers juggle a lot between machines for sale, rental fleets, service bays and parts counters, all of which demand attention and dedicated functionality. Our equipment DMS brings all of it together in one connected system, giving you the visibility, control and efficiency to run every part of your operation with less friction and better results.

Complete Visibility Across Your Business
Track every machine through its full lifecycle—from configuration and purchase through service, rental and trade-in—with all history attached to the unit record. Real-time fleet availability, rental status and parts inventory give every branch a consistent, accurate picture of the business at any given moment.
Customers Applaud Our Equipment DMS
Learn what equipment dealers who've made the switch to a purpose-built DMS say about our software.

“We have been a customer since the very beginning. Our partnership has grown a lot, and we are currently using the complete product world: sales, rental, service, etc. Even if [enterprise software] projects are no easy feat, all in all we’ve been able to overcome every difficulty.”
Tom Grotemeier, Managing Director, Heinrich Grotemeier GmBH & Co. KG
AppCentral Kicks Equipment DMS Up a Gear
AppCentral is the AI-powered platform that brings our equipment DMS together with the rest of your Aptean solutions in one connected environment. Your data is unified across every application in a single, secure data lake, providing a single source of truth and complete business context.
Meanwhile, Aptean Intelligence, our powerful, platform wide AI toolset, surfaces insights, automates processes with AI agents and helps your team make faster, better-informed decisions.

The Full Toolkit for Equipment Dealers
From the sales floor and service bay to the rental yard and used equipment lot, our equipment DMS gives every part of your operation the specialized tools it needs to run efficiently and profitably.
Dealership Management
Run sales, service and parts from a single platform with full equipment lifecycle visibility. Service templates, warranty claim management and OEM parts catalog integration give your teams the tools to work accurately and efficiently across every transaction.
Rental Management
Manage the entire rental process from quote to return in one connected workflow. Fleet availability, contract management, automated billing and utilization reporting keep your machines earning and your cash flow moving with minimal manual steps between each stage.
Mobile Rental Execution
Put rental operations in your field team's hands with a mobile app that captures checklists, photos, meter readings and signatures on site. Updates sync instantly to the back office, eliminating paperwork, preventing missed charges and keeping every rental fully documented.
Used Equipment Sales
Centralize your used machine data and publish listings to online marketplaces and your dealership website in one click. Built-in valuation tools, marketing KPI tracking and a mobile trade-in app help you move inventory faster and manage your used equipment business with greater accuracy and less administrative effort.
Common Questions About Equipment DMS
Explore answers to the questions equipment dealers most often ask when evaluating our DMS solution.
Our dealer management system is perfect for dealers of many kinds. The industries we serve include:
Aerial lift — aerial work platforms, scissor lifts, telehandlers, vertical masts and overhead cranes
Agriculture — tractors, combines, tillers, cutters and related farm equipment
Construction — excavators, bulldozers, earthwork trucks and other heavy machinery
Material handling — lift trucks, conveyors, storage systems and allied equipment
Power generation — standby, portable and emergency backup generators across gas, diesel and electric
Truck, trailer and intermodal — over-the-road trailers, storage trailers, rail cars and shipping containers
And whether your business specializes in sales, rentals, service or a combination thereof, our solution’s functionality facilitates your specialized workflows.
Yes—and it's designed to make multi-branch operations significantly easier to manage. All locations run on a single system and shared database, giving you consistent visibility into inventory, equipment availability, service activity and financials across the entire dealership without sacrificing local operational control.
With Aptean Equipment DMS TRASER Edition, every machine is tracked from acquisition through configuration, service, rental, sale, trade-in and resale. All activity is tied directly to the equipment record, which gives you a complete, auditable history for every unit. That’s critical for effective utilization planning, margin visibility and confident decision-making at every stage of the lifecycle.
Field activity connects directly to service, parts and billing workflows, so technicians capture work details once and that information flows through to invoicing, warranty claims and service history without any rekeying. The result is shorter billing cycles, fewer disputes and more reliable service records that support compliance, utilization tracking and customer confidence.
Our DMS centralizes used equipment and trade-in data in one system, facilitating better data quality, lead follow-up and sales visibility across the used equipment business.. With valuation tools and consistent machine records, it’s simple to keep everything accurate and up to date. What’s more, you can publish listings to online marketplaces with a single click, helping trade-ins move faster.
Further Reading on Equipment DMS
Dig deeper into equipment DMS and its impact on dealers with expert perspectives from our blog.

Achieving Success With Equipment ERP: How to Maximize Your Efficiency
The equipment management industry is full of complex issues. Discover how an equipment ERP can help your business meet these issues, head-on.

5 Equipment Industry Trends Harnessed With a Tailored ERP
Numerous equipment industry tailwinds have affected dealers’ prospects. Check out five equipment industry trends and how an industry-specific ERP can help.

How Can Equipment Dealers Harness the Benefits of Mobile Technology?
Equipment dealerships need tools that can make life in the field easier. Discover how an equipment ERP can maximize the benefits of mobile technology, now.
Want To See Our Equipment DMS for Yourself?
Request a demo with our team and discover how a purpose-built DMS can transform the way your dealership operates.


