Madrona Specialty Foods Streamlines Processes and Increases Visibility with JustFood ERP

Madrona Specialty Foods is a leading producer of artisanal crackers and cookies. Operating as La Panzanella Artisanal Foods Co., it was founded in 1989 as a small deli serving traditional Italian bread throughout Seattle. Today, Madrona’s operations have grown to support two production plants and a corporate headquarters. Since 2017, Madrona has relied on JustFood ERP to streamline its operational processes and gain better insight into its sales, finance, and warehousing data.


Food & Beverage




Artisanal crackers and cookies


Seattle, WA

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The Challenge

Madrona was using separate accounting and manufacturing systems to run its business. These tools operated independently of each other so the systems had to push and pull data to meet regulatory requirements. Some of the crucial food manufacturing functionality that Madrona required, like lot coding, had to be traced and reviewed from outside the software, resulting in a lack of end-to-end visibility.

The Solution

Madrona needed a solution that would provide:

  • A single source of information across the business
  • Food-specific functionality
  • Automation of process such as lot coding and expiration date management
  • Visibility into everyday operations for better quality control

The Result

After implementing JustFood, Madrona saw the immediate benefits of a comprehensive industry-specific solution:

  • Increased departmental transparency and connectivity
  • Consolidation of systems to one integrated platform for finance, warehouse, sales, and manufacturing
  • Improved production scheduling and increased its consumption accuracy
  • The ability to make better business decisions

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