Can an Off-the-Rack AI Strategy Cut It in Fashion and Apparel?
Aptean teamed up with independent research firm Vanson Bourne to survey 245 fashion and apparel executives for our 2026 Artificial Intelligence Research.
The results reveal fashion and apparel organizations’ attitudes and approaches to AI, including the critical components for successful initiatives.
Access the Fashion Apparel AI Report
A Quick Look at What You’ll Find
Fashion and apparel organizations are adopting purpose-built AI faster than any other sector we surveyed. This report breaks down what's fueling that trend, where there’s still ground to cover and insights from industry experts.
Inside, you'll find:
Why fashion and apparel leads every sector in adopting industry-specific and custom-built AI
How cloud migration is clearing the way for faster, more connected planning
What's fueling the industry's strongest gains in competitive positioning and workforce morale
Why governance and data readiness still separate the leaders from the rest, especially in Europe
The organizations seizing competitive advantage are the ones pairing vertical AI with cloud-ready infrastructure, clean data and strong governance.
Get the full story by downloading the report today.
Our Apparel Experts’ Insights
Aptean’s fashion and apparel professionals weigh in on the survey findings with their observations and commentary.
"This industry has struggled with the same challenge for 20, 30 years. You can't compare one style to another, so no standard solution could ever really handle it. Finally, there's something that can help."
Aly Breeman, Senior Product Manager, Aptean
Discover the Differentiators of Tailored AI
See how the industry's leaders are turning adoption into advantage. Download the report for the complete picture.