Customer Complaints: Getting to the Root of the Problem

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Complaints Management, Root Cause Analysis


When it comes to customer complaints, sometimes it’s easy to fall into the trap of superficial problem-solving. This is where you immediately troubleshoot and tackle the problem that’s presented on the surface. Root cause analysis is a whole other ballgame, and one that’s arguably far more valuable.

Root cause analysis involves not only correcting the problems but the sources of the problems, as well; it’s about understanding the wider underlying issues.

Our newest whitepaper Root Cause Analysis: Your Untapped Resource, presents the value in really getting to the root of whatever customer experience problems recur in your enterprise. This downloadable asset explores how you can leverage your customer complaints and feedback to drive business improvement.

Download your copy of the whitepaper Root Cause Analysis: Your Untapped Resource, and visit our resource center for other available eBooks and whitepapers.